Airbnb Brand & Culture
![](https://freight.cargo.site/t/original/i/af781ee2ed8ba8612029bf358e8b65176ad4fbefb72dd510c389749c3d19a29d/Schapiro_Culture_01.jpg)
As Airbnb’s first Creative Director, I led a global team of graphic designers; illustrators; photography art directors and editors; filmmakers; producers; and architectural designers. We were responsible not only for stewarding the visual brand but also pushing its boundaries and developing new expressions.
The work featured here is merely a sliver of the thousands of projects my team and I produced across digital, print, experiential and other formats.
The work featured here is merely a sliver of the thousands of projects my team and I produced across digital, print, experiential and other formats.
Host Story: Inja & James
Role: Creative Direction
Director: Pete Betancourt
Production: Woody Smith, Natalie Çilem, Julia Casillas
One Airbnb 2014
Role: Creative Direction
Design: Derek Chan, Morgan Ruby, Aaron Taylor Harvey, Rachael Harvey
Production: Lindsey Linger, Ben Kasman
![](https://freight.cargo.site/t/original/i/b4b8ad622400c08376e1704e5b4a8b9a004ed4ef20602893733043dec2500cb0/oneairbnb_kaneps_02-05-2014-134.jpg)
![](https://freight.cargo.site/t/original/i/6129f77364ed73cc88da24a5894e1ed748adb9f618501d1a7ca6f2b3e18a92cf/oneairbnb_kaneps_02-05-2014-24.jpg)
![](https://freight.cargo.site/t/original/i/12f7080cf7a925d4289f1385f0756d232095c93961dbddfc18c70b2aa13df75c/Schapiro_Culture_15.jpg)
![](https://freight.cargo.site/t/original/i/8a9bd0b9575e48db664251912f7f630a35fc4e3d521b119f68bde79a105a3516/Schapiro_Culture_13.jpg)
![](https://freight.cargo.site/t/original/i/2a749d9cf094d9ddd889db31c3ac912d085e6859e5815339243c46eb44beb7a7/Schapiro_Culture_20.jpg)
Airbnb Open 2014
Role: Creative Direction
Design: Derek Chan, Christian Rongavilla
Photography Art Direction: Carrie Levy
Production: Lindsey Linger, Ben Kasman
![](https://freight.cargo.site/t/original/i/73e921df09865073710696b2b632741f0de8b31dd418427b9d2f38c283f73f8e/Schapiro_AirbnbBrand-11.jpg)
![](https://freight.cargo.site/t/original/i/e7ced9350d56739ea51703e8abe8de26b6749a6df20ac267a16bfd2cfb61b45e/Schapiro_AirbnbBrand-10.jpg)
![](https://freight.cargo.site/t/original/i/9579412791c5f389ea5451cb34154085ba667ec70bfb0ac46c90da43779f4a18/Schapiro_AirbnbBrand-16.jpg)
![](https://freight.cargo.site/t/original/i/f2ba60f1311ff51b57f44a9eb891954319b822ab15044d7bf49f73d08d9666fa/Schapiro_AirbnbBrand-09.jpg)
One Airbnb 2017
Role: Design & Creative Direction
Design: Beth Abrahamson, Lisa Mishima, Lawrence Davidson, Koto Studio
Illustration: Jonathan Calugi
Production: Harrison Watkins, Alexandra Williams, OMFGCO Studio
![](https://freight.cargo.site/t/original/i/c98ae31f6610711cfbcd7a0bbd027bd6c7ec38b1c97280eb8fb69a776dfcece2/Schapiro_Culture_16.jpg)
![](https://freight.cargo.site/t/original/i/fb6912cc4b35d3386015710543c0c2da3dcc3285fbfc59a5100b986b033afb2d/Schapiro_Culture_17.jpg)
![](https://freight.cargo.site/t/original/i/f65bccbc6096a71e65bc390a552ffc8b59801551c715334c4957c4a0aa624a0b/Schapiro_Culture_12.jpg)
![](https://freight.cargo.site/t/original/i/21730eacfbfcc484b9b5503e46e7d17f849e250899a15447bdb65739b53f7819/Schapiro_Culture_03.jpg)
Airbnb Headquarters
Role: Creative Direction
Office Design: WRNS Studio, Aaron Taylor Harvey, Rachael Harvey
Airbnb X The Selby Production: Celeste Noche, Reymundo Perez
![](https://freight.cargo.site/t/original/i/da3cd19da0ac0a3de1af51e4d28c995676dd46896bfbe1a828e79d9fe6de607a/Schapiro_Culture_04.jpg)
![](https://freight.cargo.site/t/original/i/b62eeff48989be0a4c564e2b3c60b73d1d1b83744bf95203592c9d8ddcb8645a/Schapiro_Culture_09.jpg)
![](https://freight.cargo.site/t/original/i/a22e1a59fb10f16701cb59785c5f7ab138f787ff75223b5b419a4bfc8b6c8ed7/IMG_3016.jpg)
![](https://freight.cargo.site/t/original/i/50d7fef9f426096a2e2b53cdae77198485987116a652fd002a3d3febdb5a52d7/Schapiro_Culture_08.jpg)
Pineapple Magazine
Role: Creative Direction
Editor-in-Chief: Christopher Lukezic
Content Lead: Alex Tieghi-Walker
Design Direction: Brendan Callahan
Design: David Nguyen
Illustration: Agnes Lee
Photography Art Direction: Carrie Levy
Production: Ben Kasman
![](https://freight.cargo.site/t/original/i/1a0fbc2eb9446b3e37ca06b7fed51833c050f3abfd03f4cad6aa62a1bc2530e0/Schapiro_AirbnbBrand-01.jpg)
![](https://freight.cargo.site/t/original/i/486ab819e5ff63ac141ccb37e2fa8454936a2f86393ceae6b741c12cdedefa86/Schapiro_AirbnbBrand-03.jpg)
![](https://freight.cargo.site/t/original/i/9db5ee839d8f639b457313ab1f335f0d72ecb874fd0e485ce2fcf7f8738b922a/Schapiro_AirbnbBrand-22.jpg)
![](https://freight.cargo.site/t/original/i/cf569ef80b885129ad4530c073e8ce8d5c64bce9b34440d0ea5e902ffdb6307b/Schapiro_AirbnbBrand-24.jpg)
![](https://freight.cargo.site/t/original/i/9bc82efd60ab7d8970ecb1b7689fffe629d85a8c2ea4341ba39bd247c4ecf0cc/Schapiro_AirbnbBrand-21.jpg)
New York City Marathon Sponsorship
Role: Creative Direction
Design Direction: Matt Luckhurst
Design & Illustration: Agnes Lee
Production: Lindsey Linger, Ben Kasman
![](https://freight.cargo.site/t/original/i/36aa9b3155941bd776d3ebd3f146a3868ee5cf1b9421156e09eb34cd23e7e516/Schapiro_AirbnbBrand-07.jpg)
![](https://freight.cargo.site/t/original/i/8f9223ee9bad618b57d4e39bb1a02592ad70f5e60ad697f459562e4e13b1de0c/Schapiro_AirbnbBrand-08.jpg)
![](https://freight.cargo.site/t/original/i/441888da4f146c58662b2c5d86feab52426ecf1897ad8537d74dd700334dcd45/Schapiro_AirbnbBrand-23.jpg)
![](https://freight.cargo.site/t/original/i/c496655dc9d01eb9b37043c5073c651a0584ee8ac9868909422efff7079e0858/Schapiro_AirbnbBrand-06.jpg)